A statewide restraint of trade on the vendor of a regional business is unreasonable where the business operated predominantly within a limited geographical area and had no significant operations or customer base in large parts of the State. The cumulative effect of duration, geographical scope and operative scope must be assessed, and even if each dimension is individually reasonable, their combined effect may render the covenant void. Promissory estoppel cannot be invoked to enforce a restraint that is void as contrary to public policy.
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