A franchisor seeking to enforce a post-termination restraint of trade clause justified by protection of confidential information must demonstrate that the information is of such a character that it would likely be retained in the franchisee's memory and would confer a competitive advantage for the period of the restraint. Where the franchise agreement contains comprehensive provisions for return or destruction of confidential information, and the information is of short-term applicability (e.g., rapidly changing prices and product listings), a general restraint on competitive trade may be unreasonable. The existence of a protectable interest in confidential information does not of itself necessarily justify a general restraint without assessment of the character of the information and the practical efficacy of other contractual remedies.
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