Where a dealer's advertisements misdescribe a service provider's plan by presenting the dealer's own incentives as part of the provider's plan, this constitutes a misrepresentation regarding the plan. The existence of a system to correct customer misunderstandings at the point of sale does not remove the materiality of the misrepresentation, because the party affected by the misrepresentation should not be dependent on the misrepresenting party's implementation of a corrective system.
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