Representations made to induce investment in a proposed business venture are characterised as 'in trade or commerce' even where the corporate vehicle has not yet been incorporated and the parties are in a personal relationship, provided the representations concern the establishment, financing and operation of the business.
The full text is available to signed-in members, including the 12 later cases that cite this judgment.
1 of the 12 citing cases carry a classified treatment. How each court treated it is available to signed-in members.