International use of a common English word in connection with the relevant goods or services is relevant to whether the mark is inherently adapted to distinguish, and the 'idea of the mark' test applies equally to word marks and pictorial marks when assessing deceptive similarity.
The full text is available to signed-in members, including the 24 later cases that cite this judgment.
4 of the 24 citing cases carry a classified treatment. How each court treated it is available to signed-in members.