A grantor of an exclusive licence is restricted only in respect of the rights actually granted; the exclusivity does not extend to other forms of exploitation not the subject of the grant. The implied duty of cooperation does not oblige a party to refrain from activities outside the scope of the express contractual rights, even if those activities may diminish the commercial value of the contract to the other party. In the media context, 'broadcast' in a program supply agreement may be confined to free-to-air transmission where the contractual context so indicates, notwithstanding that the word is capable of a broader meaning encompassing internet live-streaming.
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