Where a defamation claim is based on a television interview, the meaning of the publication must be assessed from the entire broadcast including the interviewer's words and non-verbal conduct, not merely the words of the interviewee. An interviewee who is a co-publisher of the broadcast is entitled to rely on the interviewer's expressions of incredulity and disbelief as antidote to any defamatory sting in the interviewee's own words. The ordinary reasonable viewer's assessment is informed by the transient nature of the broadcast and the overall impression conveyed.
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