A party seeking to rely on pre-contractual representations as misrepresentation or estoppel must establish that the representation was continuing and relied upon at the time of contract execution; where the representee reads the contract and knows it does not reflect the representation, earlier representations are effectively 'withdrawn' and cannot found a claim. Estoppel by convention cannot be established where the alleged common assumption as to the effect of a contract is displaced by the party's actual knowledge of the contract terms. A promissory estoppel based on a promise not to enforce contractual rights may be available even where inconsistent with a subsequently executed written contract, but must be properly pleaded.
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