A total effective sentence of 14 years' imprisonment with a 10-year non-parole period is within range for an offender with an organisational role who pleads guilty to importing a commercial quantity of a border controlled drug (2.7 times commercial quantity) and attempting to traffick a commercial quantity (5.3 times commercial quantity), notwithstanding the absence of prior convictions, an early plea, and personal mitigating factors. General deterrence in drug importation and trafficking cases requires lesser weight to be given to personal factors than might otherwise be the case.
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