s 6

Meaning of ambush marketing

In force

For the purposes of this Act, the following marketing activities constitute ambush marketing:

(a)

taking advantage of the holding and conduct of a major event to promote a person, goods or services without the written approval of the event organiser;

(b)

any other activity that would suggest to a reasonable person that a person, goods or services have a sponsorship, approval or affiliation with—

(i)

a major event; or

(ii)

the event organiser of a major event; or

(iii)

any event or activity associated with a major event, without the written approval of the event organiser.

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