Advertising
7 Advertising
A practitioner may advertise in connection with his or her practice if the advertisement – does not contain a statement that the practitioner knows to be false; and is not misleading or deceptive or likely to mislead or deceive; and does not make or imply a comparison with another practitioner; and is not vulgar, sensational or of a nature that, in the opinion of the Society, is likely to bring the practitioner, the legal profession or the legal system into disrepute.
In respect of any investigation of a complaint or any disciplinary proceedings under Part 8 of the Act, a practitioner claiming expertise or specialty in a particular field of the law, if required by the Society, must prove that the claim is – not false; and not misleading or deceptive or likely to mislead or deceive.
Subrule (2) does not apply to the practice of mediation or arbitration.
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