s 10
In forceWhat are campaign costs?
Part 2Important concepts
10 What are campaign costs?
In this Act:
campaign costs—
(a)
means the cost of the development, production and conduct of government campaigns; and
(b)
includes the costs relating to using the media.
Examples—campaign costs
1 cost of using market research agencies, public relations consultants or advertising agencies to develop information
2 production costs of press, radio, on-line or other electronic media, cinema or television advertisements
3 production costs of audio-visual material
4 production costs of pamphlets and explanatory booklets
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