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s 9

What is a government campaign?

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Part 2Important concepts

9 What is a government campaign?

In this Act:

government campaign—

(a)

means the dissemination by a government agency of information to members of the public about a government program, policy or matter which affects their entitlements, rights or obligations; and

(b)

includes an information program or education campaign to explain the program, policy or matter; but

(c)

does not include any of the following:

(i)

dissemination of information about public health or safety programs, including road safety programs;

(ii)

advertisements for stated jobs;

(iii)

tender advertising;

(iv)

other routine advertising campaigns carried out by an agency in relation to its operational activities.

Examples—par (c) (i)

1 road safety programs about the dangers of drink driving, speeding or not wearing seatbelts

2 public health programs about the dangers of smoking or obesity

3 public health programs about losing weight and getting fit

Examples—par (c) (iv)

1 notices about traffic or transport

2 notice of garbage collection times

3 tourism campaigns

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